Find Out What Your Business Is Actually Worth.
Most business owners are surprised by the number, in a good way. A professional valuation isn't just a price estimate. It's a clear picture of where you stand today, what your business could be worth with the right preparation, and whether the timing is right for you to move.
There's no cost. No commitment. And no sales pressure on the other end.
You've Spent Years Building This. Do You Know What It's Worth Today?
Fewer than 40% of business owners have ever had a professional valuation done on their company. Of those who are thinking about selling in the next one to five years, only about 15% have a valuation in hand before they start talking to buyers.
That gap is expensive.
Without a clear, professionally prepared valuation, you don't know your real baseline. You can't evaluate an unsolicited offer. You can't plan around the tax implications. And you can't make decisions, about timing, about retirement, about what comes next, from a position of accurate information.
The free valuation we offer isn't a ballpark number pulled from a database. It's a real analysis, grounded in the actual financial metrics of your business, current buyer demand in your sector, and what comparable businesses are fetching across the Western US right now.
You walk away knowing where you stand. Everything else is up to you.
Here's Exactly What Happens When You Submit the Form
We want this to feel like the low-commitment, high-value conversation it actually is. Here's what to expect, step by step.
You Complete the Short Form
We ask for some basic information about your business, revenue, income, industry, and a few key operational details. You'll recognize the form if you've ever filled out a lender questionnaire, but simpler. It takes most owners about five minutes.
We Review Your Information
Stan personally reviews every valuation inquiry, not an algorithm, not a junior analyst. He looks at your financials the way a sophisticated buyer would: adjusting for owner compensation, personal expenses run through the business, non-recurring costs, and the real value of your recurring revenue base. This is the normalization process that separates a professional valuation from a generic software estimate.
We Reach Out in 1 Business Day
You'll hear from us by phone or email, whichever you prefer, within one business day. That conversation is a direct, no-script exchange about what we're seeing in your numbers, what buyers in your sector are currently paying, and what your business might realistically be worth in today's market.
You Decide What Comes Next
The valuation is yours. There is no obligation to list, to sign anything, or to have another conversation if you don't want to. Some owners use it for personal financial planning. Some use it as a benchmark before deciding on timing. Some decide they're ready to move forward. All of those outcomes are completely fine.
What Goes Into a Real Valuation
A professional business valuation isn't one number, it's a range, built from several inputs that reflect how buyers actually evaluate businesses in your sector. Here's what we analyze:
Revenue & Revenue Trends
Three years of top-line revenue tells us whether your business is growing, stable, or contracting, and how a buyer will interpret that trajectory.
Seller's Discretionary Earnings (SDE)
This is the true earnings figure that reflects what the business actually generates for its owner. We start with your net income and add back your salary, personal expenses paid by the business, non-cash charges, and any one-time costs that won't recur after the sale. The result is a cleaner, more accurate picture of cash flow than your tax return alone will show.
Recurring Revenue
Service contracts, maintenance agreements, and repeat customers carry real premium value with buyers. We identify and document these revenue streams separately, because they're worth more than one-time project revenue, and buyers will pay for that stability.
Owner Dependency
A business that runs smoothly without the owner's daily involvement commands a higher multiple than one where the owner is the operation. We assess where you stand on this and, when needed, help you understand what changes could improve it before going to market.
Equipment, Assets & Real Property
Owned equipment, vehicles, tooling, and real property are factored into the overall value picture, particularly in manufacturing, contracting, and distribution businesses where hard assets are significant.
Market Comparables & Buyer Demand
We anchor your valuation in real transaction data, what comparable businesses in your sector and region have actually sold for, and what the current buyer pool (including PE-backed consolidators active in the Western US right now) is willing to pay.
"Most of the owners I talk to have been thinking about this for a year or two before they pick up the phone."
I get it. It's not a small decision.
What I can tell you is this: the valuation conversation is not the scary part. It's actually the part that clears things up. Once you know what your business is worth, really worth, not a guess, you can start making real decisions about your timeline, your retirement, and your next chapter.
I've built and sold my own businesses. I know what it feels like to sit on the other side of this conversation. There's no pitch waiting for you. Just an honest look at the numbers and a straight answer about where you stand.
CA DRE #02079242 | IBBA Member | CABB Member
Request Your Free, Confidential Business Valuation
All information submitted is kept strictly confidential. Your business is never identified in any marketing materials without your explicit written consent.
Stan Cortland
Founder & Principal Broker
CA DRE #02079242
"Every valuation request is delivered directly to my personal secure inbox. I review the financials myself, applying the same normalization methods institutional buyers use to calculate value."
lock Valuation Safeguards
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No Commitment: No listing agreement is required to receive this valuation. It is provided for your exit planning and information.
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Strict NDA Protection: Under our regulatory guidelines, your raw financials are held in encrypted databases and never published or shared.
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No Employee Disruption: All operations and details are kept generic. We do not contact your staff, customers, or suppliers.
What Happens After You Submit
We know that filling out a form can feel like a bigger step than it is. Here's what it actually means:
You'll receive a confirmation by email within minutes. Stan, not an assistant, not an automated system, will personally review your submission and reach out within one business day to schedule a short call at your convenience.
That call is a conversation. You can ask questions, share context, and decide for yourself whether you want to learn more. Nothing is signed. Nothing is committed. You're just getting information that you probably should have had a long time ago.
"There is no perfect market to sell. There is only a prepared seller.", BizBuySell 2025 Year-End Insight Report
Still on the Fence? Here Are the Answers.
"I'm not ready to sell yet."
That's exactly when to do this. Owners who get the best exits start planning 1–3 years before they actually go to market. A valuation now gives you the baseline you need to make smart decisions about timing, preparation, and what changes could increase your price before you list.
"What if my employees find out?"
They won't, not from us. This inquiry is completely confidential. Nothing we discuss, nothing you submit, and nothing about your identity gets shared with anyone. Ever. Without your written consent.
"What if the number is lower than I expected?"
That's actually one of the most valuable outcomes we can give you. If there's a gap between where you are and where you want to be, knowing that now gives you time to close it. Owners who discover a valuation shortfall two weeks before they want to sell don't have that option.
"Do I have to sign anything to get the valuation?"
No. The valuation is a conversation, not a contract. A formal engagement agreement is only presented if you decide you want us to represent you in a sale, and that decision is entirely yours, on your timeline.
Ready to Know Where You Stand?
All inquiries are completely confidential. We respond within one business day.